Work Product (Artifact): Product / Service Definition

Definition of how the customer/market perceives the new product/service in terms of benefit and added value and how the organisation will deliver the product/service in broad terms and how it stands out compared to the competition or current offerings in the market.

Relationships

Roles	Responsible: Business Architect	Modified By: Business Architect
Input To	Mandatory: 3.4.1 - Identify New or Changed Products/Services 3.4.2 - Identify New Customers And/Or New Markets 3.4.3 - Identify Changed Sourcing Of Services And Products 3.4.4 - Identify New Channels 3.4.5 - Create To-Be Business Context Model	Optional: None	External: None
Output From	3.4.1 - Identify New or Changed Products/Services